Strategic Marketing

Course Details

Intake: Monthly

Learning Mode: Blended

Payment Method: Pay as you go

Faculties: From UK, USA & Europe

Classes: Fridays & Saturdays

The Course will investigate underlying models, techniques and theories that underpin marketing and can contribute to strategic objectives. It will also provide learners with a critical understanding of the marketing function within complex organisations. Be able to understand the relationship betweenthe marketing plan and strategic objectives. Be able to produce a strategic marketing plan. Be able topromote the marketing plan in support of strategic objectives.

  • Marketing mix and principles of marketing
  • Marketing research
  • International marketing planning
  • Methods and Techniques for collecting Data and Information
  • Basic / Traditional Approaches to Strategy