Learning Mode: Blended
Payment Method: Pay as you go
Faculties: From UK, USA & Europe
Classes: Fridays & Saturdays
The Course will investigate underlying models, techniques and theories that underpin marketing and can contribute to strategic objectives. It will also provide learners with a critical understanding of the marketing function within complex organisations. Be able to understand the relationship betweenthe marketing plan and strategic objectives. Be able to produce a strategic marketing plan. Be able topromote the marketing plan in support of strategic objectives.